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KEEPING COFFEE FRESH... AN EDUCATION IN COFFEE PACKAGING.

In the world of gourmet coffee, time is the enemy. Because the fact is, the flavor and aroma of coffee begins to deteriorate almost immediately after roasting. So in many cases your coffee is stale before you even open the bag.   The clock is ticking. Coffee generally lasts 1-3 weeks before going stale in typical packaging. Unfortunately, the sales process takes much longer than that. Many months can pass by the time your organic coffee is packaged, shipped to a distributor's warehouse, shipped again, then stocked on the stores shelves, sold, and finally brought home and prepared. A widely accepted definition of freshness is difficult, however, because, from a flavor perspective, coffee is constantly on the move. After roasting, two processes immediately...

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