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KEEPING COFFEE FRESH... AN EDUCATION IN COFFEE PACKAGING.

In the world of gourmet coffee, time is the enemy. Because the fact is, the flavor and aroma of coffee begins to deteriorate almost immediately after roasting. So in many cases your coffee is stale before you even open the bag.   The clock is ticking. Coffee generally lasts 1-3 weeks before going stale in typical packaging. Unfortunately, the sales process takes much longer than that. Many months can pass by the time your organic coffee is packaged, shipped to a distributor's warehouse, shipped again, then stocked on the stores shelves, sold, and finally brought home and prepared. A widely accepted definition of freshness is difficult, however, because, from a flavor perspective, coffee is constantly on the move. After roasting, two processes immediately...

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THE HISTORY OF INSTANT COFFEE.

When you hear instant coffee- maybe quick, convenient, and… delicious?.. yes delicious.  Instant coffee has been around for over 130 years but since then coffee is having a resurgence.  A Frenchman Alphonse Allais invented instant coffee in 1881- no surprise here, you know the French and their coffee.  Mass production of instant coffee in the US started after WWII.  Since then though there have been innovations in refining the process in response to our increasingly sophisticated taste and limited time. It comes in powder or granulated form. Besides the quick prep process, another plus is that you can directly control the strength of the resulting beverage, by adding less or more of it. So how do coffee beans become powder...

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